Holistic or Sustainable Marketing

According to businessdiary.com: A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain  multiple perspectives on the company’s commercial activities.

Societal Marketing: 

MTR follows a green growth path, reducing its dependency on diesel for producing electricity and substituting with briquette boiler, becoming a water neutral company etc. 

Orkla, which owns MTR Foods, committed to remove forest destruction from the palm oil it uses in its products.

Relationship Marketing:

MTR focusses on building relationships not just with its customers, which it does by delivering the perceived value, but it also focusses on the employees. The company involved employees across the organisation in developing the new vision through various engagements like wall writing, focus groups, one-on-one interaction and workshops.

Internal Marketing:

MTR Foods has also organised a broad range of training programmes for managers and employees to build awareness, increase functional expertise and develop leadership competence. In total, 32,700 hours of training were conducted from 2010 to 2012, or 30 hours per employee. The training has included leadership and managerial development programmes, food safety, occupational health and safety, as well as interpersonal collaboration and life skills.

Integrated Marketing:
In order to increase sales and reinforce the brand, all the elements of the integrated marketing mix are taken utmost care of, like services, communication and channels.