Sales management is attainment of an organization's sales goals in an effective & efficient manner through planning, staffing, training, leading & controlling organizational resources.
In the Marketing Mix, sales broadly classifies as a part of Promotions.
As a food product and a market leader at that, MTR does not really focus on personal selling.
However, the restaurant Namma MTR in Bangalore has a novel concept kitchen where customers can interact with specialist chefs to learn about MTR products and watch live demonstrations. This concept kitchen also works as an ideal platform for feedback allowing the company to understand and address consumer needs.
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