Competetion

 The total processed foods market size this year is Rs1500 crore, out of which Ready to Cookfoodscapture Rs 1275 crore and Ready to Eat capture Rs.225 crore this year and is expected annual growth of 25 – 30% over next 5 years shows huge potential for growth by tapping a larger consumer base. 

According to Tata Strategic Management Group, the RTE market is expected to grow to Rs 2900 crore by 2015.

An analysis of the drivers explain the factors for growth of the industry including the target consumer base for RTE is expanding, organized retail displays advantages in driving RTE sales, cold chains development, and government initiatives. Indian Government is also providing more infrastructure for this sector. Excise duty is now ZERO % on RTE and 100 % tax deduction for the first 10 years for new units. This allows manufactures to bring down their prices & spreads its flavors to the world. 

The prices of most brands in this segment range from Rs25/- to Rs.40/- for a typical 285g dish. The 'Kitchens of India' range from ITC comes in a tin pack, and is priced much higher than the rest, ranging from Rs110 to Rs150 for 450g. This brand also finds its way to homes overseas, where it is mainly sent as a gift item. Purchases for overseas travel constitute almost 10% of sales in this 

category. MTR foods is the largest player in this emerging market with a near 65% share.  

Direct Competetion 

Maiyya's

Satnam Overseas 

ITC

Tasty Bites

GCMMF

Haldiram

other local players.

Indirect Competetion

Ready To Cook category products and players like

Gits

ITC 

Bambino

Kohinoor Foods