Product heirarchy includes everything right from basic needs to particular items that satisfy those needs. There are six levels of product heirarchy.
Product heirarchy
1. Need Family: The core need that underlies the existance of a product family. Here, the core need is food.
2. Product Family: All the product classes that can satisfy a core need with reasonable effectiveness.
3. Product Class: All the products having the same functional funtional coherence.
4. Product Line: Group of products that have a similar function.
5. Product Type: Share one of the several possible forms of the product.
6. Item: A distint unit distinguishable by size, price, appearance or some other attribute.
3. Product Class: All the products having the same functional funtional coherence.
4. Product Line: Group of products that have a similar function.
5. Product Type: Share one of the several possible forms of the product.
6. Item: A distint unit distinguishable by size, price, appearance or some other attribute.
Product heirarchy of MTR RTE
1. Need Family: Food.
2. Product Family: Packaged Foods
3. Product Class: Meal Related
4. Product Line: Ready-to-Eat
5. Product Type: South Indian
6. Item: Pongal
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