Life Cycle Concepts

Industry Life Cycle

In the processed food industry, the Ready To Eat segment,

 Research and Development: "Retort Technology" developed by Defence Food 

Research Laboratory (DRFL) introduced the concept of packaged food in 1961

Introduction: The Ready To Eat segment (apart from cup noodles) were introduced in the 1990's

Growth: The industry has been experiencing growth only since 2002.

The RTE segment in India is still in the growth phase. 

Product Life Cycle

MTR has been the pioneer in this industry. It introduced the concept of Ready To Cook and Ready To Eat food products. Seeing the immense potential, other players (competition) like ITC etc have forayed into the industry.