Sunday 3 August 2014

Marketing Mix

Marketing Mix (AMA Definition):  Marketing Mix is a mix of controllable marketing variables that the firm uses to pursue the desired level of sales in the target market.

According to Kotler, McCarthy classifies marketing mix tools as four broad kinds-the four P’s of marketing-
1.      1. Product
2.      2. Price
3.     3.  Promotion
4.   4. Place 



  
       In service marketing, however, the four P's have been expanded to seven P's to address the different nature of services.



       A general marketing strategy:


     For MTR Ready-to-Eat,

     Target Group: 

    The urban market where both the husband and wife are working and are pressed for time.

    Positioning: 


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